Alanius
Our vehicles are built to conquer any terrain. Alanius takes you to the most remote places on earth. Whether you're venturing into rugged nature or hitting the open road — with Alanius you go where no other vehicle can, and explore the world in ultimate style and comfort.
Challenge & Solution
ALANIUS needed a brand identity that balanced rugged off-road capability with high-end luxury. The challenge was to position the vehicle as a premium adventure experience while maintaining a refined, design-driven aesthetic that appeals to an international audience.
We developed a clear brand direction and translated it into strong visual storytelling. The identity highlights both the sense of freedom at the core of ALANIUS and its advanced, high-tech character. This approach was carried consistently across all digital and print materials, creating a cohesive brand presence that strengthens visibility and recognizability in the luxury-adventure market.
Brand guidelines
To solidify the new identity, we developed a complete brand guideline that defines all core building blocks of ALANIUS. This included the logo system, color palette, typography, layout grids, image direction, and tone of voice. Each element was carefully designed to create a visual language that reflects both the toughness of off-road engineering and the premium feel of a luxury brand.
The brand guide ensures consistency across every touchpoint, from digital interfaces to printed materials and future campaigns. By establishing clear rules and flexible components, ALANIUS can grow confidently while maintaining a strong, recognizable presence. This level of branding not only strengthens trust and professionalism but also helps the brand stand out in the competitive landscape of high-end adventure vehicles.
